Tell Mats who you are, what your company offers and what you want from the event. Mats analyses the attendee list, finds the people worth your time and prepares you for the conversations that matter.
Looking for tour operators with recurring youth groups.
Good fit for your 2027 winter camps.
Why meetKey topicsQuestionsSources
Why Mats
You invested in the eventMake every meeting count
At a big B2B event you get a handful of meeting slots and a list of hundreds of names. Pick the wrong ones and you spend two days in polite conversations that go nowhere. Mats filters the attendee list in advance, so every meeting counts.
“The best business opportunities were discovered in the coffee breaks, or at the meals when we talked with new people.”Hanna Mezei, about B2B events before her method
Without Mats
Evenings scrolling through a list of hundreds of names
Booking meetings on gut feeling, or with whoever contacts you
Sitting down unprepared, spending the first minutes feeling each other out
After the event, a pile of business cards and no time
Back at the office, wondering if it was worth it
With Mats
A short list of companies that fit you
Booking meetings for a reason
You know what they look for and what to ask
Follow-ups ready while the conversation is still fresh
Knowing which conversations can lead somewhere
How it works
From your profile to the follow-up, in five steps
Preparing for a large B2B event often means scrolling through hundreds of company names. Mats does that work with your business goals in mind, before the event starts.
1
Tell Mats what you’re looking for
Mats asks about your company, goals and target partners, and reads your website.
2
Find the right people
Upload the attendee list. Mats finds the companies that fit what you offer and what you want.
3
Prepare smarter
Get a briefing for every match: why they matter, what to ask and where the fit is.
4
Meet with purpose
Open the briefing, take notes and focus on the conversation.
5
Follow up
Mats drafts personalised follow-ups from your notes.
The briefing
One cardEverything you need before the conversation
Why they matter
One clear reason to meet, based on your profile and theirs.
Where you fit
What they offer, what they look for, and where that meets your business.
What to ask
Two or three questions that move the conversation forward.
WTM London · Wed 4 Nov · 11:30Hall S2 · Meeting 3 of 6
SS
Sierra Sport Hotels Andalusia, Spain
Strong match
They run three hotels next to full-size training pitches and want tour operators who bring the same groups back every season. That is exactly what you do.
What they offerHotels beside training grounds, team meals, pitch booking
What they seekTour operators with recurring youth and academy groups
MarketsScandinavia, Germany, the Netherlands
SportsFootball, handball, athletics
Winter pre-season 2027Group rates from 40 playersPitch time in the group priceFriendly matches with local clubs
Open with your Scandinavian academies. Their winter camps are the reason they are at WTM.
Which weeks in February are still open for groups of 60?
Is pitch time included in the group rate, or booked separately?
Can you arrange friendly matches with local clubs?
Company website, groups and sports pages
WTM exhibitor profile
Your own profile in Mats
Sample briefing · the company is invented
Before the event: your shortlistAfter the meeting: your follow-up
WTM London · Your shortlistExample
1
Sierra Sport HotelsHotel group · Andalusia, Spain
Strong match
2
Nordlys Football AcademyAcademy · Norway
Strong match
3
Costa Cálida TransfersCoach transport · Murcia, Spain
Good match
4
Alpine Arena CampsTraining centre · Austria
Potential match
Ranked by how well they fit your goals · the companies are invented
Follow-up · drafted from your notesExample
To Sierra Sport Hotels
Subject Great to meet you at WTM London
Hi Lucía,
Thank you for the conversation at WTM on Wednesday. As discussed, our youth groups train in Spain every winter, and your hotels next to full-size pitches fit that well.
I will send you our 2027 dates by Friday, so you can check availability for February and March.
Best regards
You check it, change what you like and send it yourself
An assistant, not a platform
Your event app books the meetingMats prepares it
Mats does not replace the event software. He works next to it and does the part the app leaves to you: the homework.
The event app
Handles the logistics
Attendee list
Meeting requests
Schedule
Floor plan
Mats
Prepares the conversation
Who to meet
Why they matter
What to ask
A briefing for every meeting
The follow-up
17–18of 24 meetings not relevant at earlier editions, before her method
24one-to-one meetings in Sevilla, prepared with her method
80%of them relevant, by her own estimate
Hanna Mezei · Sports & Events Europe · Sevilla, March 2026
Sports World Travel × Sorrato
Two companiesOne meeting intern
Mats, co-created by Hanna Mezei of Sports World Travel in Denmark and built by Sorrato in the Netherlands.
A major B2B event is coming up. The attendee list contains hundreds of companies, and somewhere in that list are the people who could genuinely matter to your business.
Hanna Mezei, Founder & CEO of Sports World Travel, knew that challenge well. After attending B2B events where some meetings had little or no business fit, she developed her own AI-assisted method for analysing attendee lists, identifying the most relevant companies and preparing properly for each conversation.
Before Sports & Events Europe in Sevilla, Hanna used this method to prepare for her meetings. The difference was clear. Her meetings became far more relevant, focused, and valuable.
The method was hers. What was missing was an intern who could do it for everyone.
Then Hanna met Vito from Sorrato in an unexpected way.
Vito Kloots is a Dutch handball player, and his club came to Denmark for a training camp organised by Sports World Travel. During the camp, Hanna and Vito started talking about AI, business, and how Hanna used AI in her daily work, including the way she prepared for B2B events.
After returning to the Netherlands, Vito kept thinking about their conversation. He shared the idea with his Sorrato co-founder, Ronald, and together they began exploring how Hanna’s method could become a product that other business people could use.
Sports World Travel brought the B2B event experience, business logic, market knowledge, and real-world workflow. Sorrato brought AI product development, technology, and software expertise.
Together, Sports World Travel from Denmark and Sorrato from the Netherlands created Mats.
Mats is a meeting intern who gets to know your business, understands what you want from an event, finds the people worth meeting, and prepares you for the conversations that matter.
Mats brings the homework. You bring the conversation.
Your data
You decide what Mats sees
Attendee lists contain personal data, so Mats handles them under the GDPR: stored in Europe and only used to prepare your event.
Hosted in Europe
Mats and the AI he uses run on servers in Europe.
Never used to train AI models
Your profile, your lists and your notes stay yours.
Only analyses what you upload
The list you give him and public company information. Nothing else.
All plans include company profile, attendee analysis, relevant match recommendations, meeting briefings, suggested questions, notes and personalised follow-up.
Prices exclude VAT. You choose your plan when you add your event in Mats, pay securely by card at checkout and get the invoice by email. A licence runs from purchase until 30 days after the event.
Questions
Good to know
How does Mats decide which companies are worth meeting?
Mats compares your profile, goals and markets with what each company on the list offers and looks for. For the best matches he reads their website. Every match comes with the reason to meet and what to ask, so you can decide which meetings deserve a slot.
Where does Mats get the attendee list?
From you. Most organisers give exhibitors and delegates a list or an export before the event. You upload it, and Mats does the rest.
What if I don’t have an attendee list yet?
Start with your profile. Tell Mats about your company and your goals now, and upload the list as soon as the organiser releases it. Mats then finds your matches.
Can I trust Mats’ recommendations?
Mats shows why he recommends each company and where that comes from: the attendee list, the company’s website or your own profile. You check it and decide whom to meet.
How long can I use Mats for an event?
From the moment you buy a licence until 30 days after the event, you can use everything: your matches, briefings, notes and follow-ups. After that the event stays in your account to read. The attendee list is deleted six months after the event.
Can my colleagues use Mats for the same event?
Yes. Solo is for one user, Team for up to five and Business for up to ten. Each plan covers one company at one event.
Which events does Mats work for?
Mats is designed for B2B events where an attendee or exhibitor list is available. He is built first for the sports and travel industry, with events like WTM London, ISTAA AGM and Sports & Events Europe.
Which languages does Mats speak?
Yours. You can talk to Mats in your own language, and he answers in that language.
Does Mats book meetings for me?
No. You keep booking through the event app or your own email. Mats tells you who to book and prepares you for each meeting.
Do I need to install anything?
No. Mats runs in your browser, on your laptop before the event and on your phone during it.
Not sure if Mats is right for your event?
Planning a larger event or need access for more than 10 users? Please tell us what you're looking for. We'll help you find the right solution.
1You send us a message about your event.
2We'll review your enquiry and help you choose the right Mats solution.
3You tell Mats about your company, upload the attendee list and get your shortlist and briefings before the event.
